Hi, I’m Vigneshwaran, a digital marketer with two years of hands-on experience running Meta Ads across different industries. I review the numbers every day, so every rupee goes where it works.
Working now at ACK Go Abroad · Meta Ads · Content · Website and SEOTwo roles so far, each with real budgets, real clients and real leads to follow up.
ACK is a study abroad consultancy. I handle most of their marketing, from ads and videos to the website, and I help with on-the-ground marketing too.
This was an agency, so I worked on many accounts at the same time. In total I handled ads and content for 15 to 20 businesses. After this I joined ACK Go Abroad, where I work now.
Screenshots taken straight from Meta Ads Manager, so every number can be verified. Industries covered:
Lead forms on Facebook and Instagram
I learned the most from this account. Across all its campaigns I spent about ₹1.13 lakh and reached 3.97 lakh people. Some ad sets got leads at just ₹11.86 and ₹12.81, while others crossed ₹47. My daily job was to find which was which and move the budget to the better ones.
Local leads and callback requests
For a construction client I ran lead forms and a callback campaign where people could ask for a call. The best ad set got 563 link clicks at ₹5.84 each. That is a good price for a service people think about for a long time before buying.
Click to WhatsApp and Messenger
This campaign did not send people to a website. It took interested customers straight into a chat with the business. The daily budget was ₹601 and the total spend was ₹1,483.
Mostly paid ads, backed by the creatives and the website those ads lead to.
A commerce graduate turned performance marketer.
I studied commerce, and slowly got interested in how businesses talk to customers and sell online.
I completed some professional programmes and did a digital marketing internship at Hurryep Technologies.
Two years of hands-on work in lead generation, ads, creatives and websites.
Select a certificate to view it larger.
I come from a commerce background, and I learn best by doing. In the last two years I’ve worked with businesses in many industries. I ran their ads, made their content and built their websites.
What I enjoy most is understanding what a business really needs, testing what works, and making the results better step by step.
A concise summary of my experience, skills and campaign results. Open it in Google Drive to view or download.
Download ResumeHiring for a lead generation or performance marketing role, or need more qualified enquiries for your business? Send me a message. I reply promptly.
vigneshwarann99@gmail.com · +91 86107 40086 · Madurai, Tamil Nadu
Vigneshwaran N